Food & Drink
Vithit are an Irish owned vitamin drinks brand exported worldwide. The client wanted to develop a social and content strategy to increase brand awareness and product use in the UK and Ireland.
Inspired by wellness culture, fashion and Vithit’s brand colours, a bold, bright, playful visual style for social was developed. The focus was on producing creative through photography, to resonate with instagram users and created social calendars with a fashion editorial look and feel. This resulted in a library of visuals to inform, inspire and engage the target demographic across social platforms with a specific emphasis on instagram. A set of social media brand guidelines was designed for future creative outputs.